We all get accustomed to the power certain brands can have on society, such as the queues snaking around Apple stores when a new product is about to go on sale.
However I have found a new and unexpected ripple effect of a brand in to a completely unrelated category; [...]
A D&AD (Design & Art Direction) member recently posted a blog about the challenges facing older people in the whacky world of advertising, in particular once 50 comes and goes. The comments have been broadly interesting, some just plain grumpy old men (no women) complaining about the state of the [...]
Sir Martin Sorrell stirred up some controversy in adland recently by suggesting media has become the lead discipline over creativity (and by implication account management). It seems to me a number of arguments on both sides of the debate are confused, maybe missing the key drivers at play when campaigns [...]
WPP recently made a brief announcement about the merging of two of their ‘production’ businesses, Hogarth and Deliver. It’s not clear from WPP’s website yet if this will become one brand under the Deliver name which was reported, but it is early days. The merger on the face it appears [...]
There must be times when a client is sitting in their ad agency meeting room having just seen creative proposals, wondering what to say next. This must have been the position the team from BetVictor were in at VCCP when they saw the suggested idea for their brand – Paul [...]