There isn’t a scenario Paul hasn’t faced in starting and developing a world-beating creative agency. He’s been a great support to us. His clarity and incisiveness is what we value most.
Paul and I obtained our MA degrees in Marketing at Lancaster University back in the ‘70’s. The Lancaster program was intense and leading edge, with two years of post-grad work crammed in to one. Paul quickly grasped the intricacies of marketing and consumer behaviour and I could see then he was destined to become extremely successful in the marketing/advertising field.
Paul and his colleagues played a vital role in the turnaround of Wrangler across Europe from a position of slow decline to growth. The thinking and creative treatment made Wrangler a strong challenger to Levi and for the first time in many years our brand became ‘cool’ again.
I’ve worked with Paul on several major international commercial assignments. He has that enviable ability of deliver clear and intelligent advice from complex business issues at a strategic and tactical level and has always delivered very high results. I have no hesitation to recommend him to any CEO who has business challenges in the brand marketing space.
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Monthly Archives: January 2011
I’ve been reviewing agency websites and what began to become a repetitive theme was the notion of integration. It cropped up on the majority of sites I’ve reviewed so far. What struck me was a muddying of the water in relation to what a number of agencies actually practice. The [...]
I was with some senior chaps from the ad world the other day and the discussion turned to the topic of management; the good, bad and downright ugly.
The collective view was getting a management role is a bit like the curates egg – good in parts. One of the [...]