Monthly Archives: January 2011

The Integration Question

I’ve been reviewing agency websites and what began to become a repetitive theme was the notion of integration. It cropped up on the majority of sites I’ve reviewed so far. What struck me was a muddying of the water in relation to what a number of agencies actually practice. The   [...]

Management – a poisoned chalice?

I was with some senior chaps from the ad world the other day and the discussion turned to the topic of management; the good, bad and downright ugly.

The collective view was getting a management role is a bit like the curates egg – good in parts. One of the   [...]

Out with the old and in with the new

As we start a new decade it is likely to be a good time to be thinking about that new advertising agency that’s been waiting to get out for some time. The reason is based on history; each decade we see a new set of ad agencies emerge.

Going back   [...]