There isn’t a scenario Paul hasn’t faced in starting and developing a world-beating creative agency. He’s been a great support to us. His clarity and incisiveness is what we value most.
Paul and I obtained our MA degrees in Marketing at Lancaster University back in the ‘70’s. The Lancaster program was intense and leading edge, with two years of post-grad work crammed in to one. Paul quickly grasped the intricacies of marketing and consumer behaviour and I could see then he was destined to become extremely successful in the marketing/advertising field.
Paul and his colleagues played a vital role in the turnaround of Wrangler across Europe from a position of slow decline to growth. The thinking and creative treatment made Wrangler a strong challenger to Levi and for the first time in many years our brand became ‘cool’ again.
I’ve worked with Paul on several major international commercial assignments. He has that enviable ability of deliver clear and intelligent advice from complex business issues at a strategic and tactical level and has always delivered very high results. I have no hesitation to recommend him to any CEO who has business challenges in the brand marketing space.
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Monthly Archives: February 2011
I don’t mean in the content of advertising, I’m more interested in the challenges of age in terms of careers and employment. It is a real issue but one that is never discussed or acknowledged.
I was paired up with another twosome on a golf course and it turned out [...]
Over the last few weeks I’ve met up with a number of agency folk for catch-ups and general chit-chat. I found a consistent theme with them all; I have no idea if they are representative of the UK industry but they are all operating in the first division of the [...]
I have several friends who have sold their successful businesses to the big global groups in recent times and the pre and post sale mentality is extremely consistent across a number of people. During the pre-sale period the vendor(s) feel wanted and important with the prospect of a big pay [...]
I’m reading Allen Carr’s book “Easy ways to stop smoking” as I do need to stop even though I’m down to a few a day. I would recommend it to anyone thinking about giving up.
I did stop at one point in the book where he points the finger at [...]