Paul has spent many years at the forefront of brand marketing and advertising.
Paul was a founder of Simons Palmer Denton Clemmow & Johnson, an advertising agency that became one of the leading creative businesses in the UK during the 90’s. Campaign magazine kindly said “Simons Palmer has an enviable blend of creative excellence and business brains.”Paul is from the school of brand management and passionately believes it should be a pre-occupation of the leader of any business.
Reputation management is crucial and it revolves around the values of the brand as perceived by stakeholders, opinion formers, staff and customers. Brand values either enhance or detract from the performance of a business thereby affecting tangible, important issues such as share price.
Paul’s belief is getting a business ‘joined-up’ at the top can have a dramatic effect on revenue and profitability.
Paul spends more and more of his time working closely with senior management on projects designed to provide clarity for the future direction of a business. As he says ‘The tools are a compass, map, signposts, timelines and goals. The fairy dust is that insight which opens up new territory for a brand to expand and develop; perhaps a rallying call that unites everyone behind a new and exciting cause.’
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Monthly Archives: February 2011
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Over the last few weeks I’ve met up with a number of agency folk for catch-ups and general chit-chat. I found a consistent theme with them all; I have no idea if they are representative of the UK industry but … […]
Choosing the right lifejacket is essential for being safe on the water. There are a few factors to consider when deciding which one is needed. Activity The first thing to do is consider the activity you need the jacket for. This will … […]
I have several friends who have sold their successful businesses to the big global groups in recent times and the pre and post sale mentality is extremely consistent across a number of people. During the pre-sale period the vendor(s) feel … […]