Monthly Archives: June 2011

How to sell great work


Some time ago I was at a get together in the US and one of the senior suits at Chiat Day was giving a speech where he said his mantra to account management was “Find out what the client wants, … […]

Throw away brand assets


I have been very tempted to stick my chin out several times on a topic I always find curious and surprising;  it’s when a major brand drops a famous creative asset for something different and not related to the past. … […]