Monthly Archives: June 2011

How to sell great work

Some time ago I was at a get together in the US and one of the senior suits at Chiat Day was giving a speech where he said his mantra to account management was “Find out what the client wants, then find out what they need, then get them to   [...]

Throw away brand assets

I have been very tempted to stick my chin out several times on a topic I always find curious and surprising;  it’s when a major brand drops a famous creative asset for something different and not related to the past. I’ve resisted the temptation every time because a) I don’t   [...]