Monthly Archives: September 2011

The Airline Ad Battle


I have been quite surprised at the debate following the BA campaign breaking and the reaction I’ve had already to my previous comments on the work. There is a clear division of quite strong opinion; one camp is very dismissive of the BA campaign and another camp very supportive. It   [...]

British Airways Campaign


I was very pleased to see the new BA campaign break over the last few days for a variety of reasons; not least of all BA setting their stall out with a clear positioning that puts a clear stake in the ground versus their various competitors. But more of that   [...]

The devil is in the detail


I’m wrestling with a new assignment at the moment and I’m struggling with the start, what is it we are trying to solve.

Over the years I’ve been in the same spot quite a few times and the time taken to figure out the real issue is worth the effort   [...]