Monthly Archives: January 2012

When brand values really count


There exists conventional wisdom in business that in a recession there are winners and losers. Some businesses can do very well during a downward cycle. Also I’ve heard and read many times over the years that businesses who do well during a recession experience a boom time when the cycle   [...]

New Business Clangers


Last week I saw an economic forecast from Citibank which was quite depressing. The gloom and doom in the general business press strongly suggests 2012 is going to be challenging. Therefore in the current climate I have assumed every business in the wider advertising world would be on red alert   [...]