There isn’t a scenario Paul hasn’t faced in starting and developing a world-beating creative agency. He’s been a great support to us. His clarity and incisiveness is what we value most.
Paul and I obtained our MA degrees in Marketing at Lancaster University back in the ‘70’s. The Lancaster program was intense and leading edge, with two years of post-grad work crammed in to one. Paul quickly grasped the intricacies of marketing and consumer behaviour and I could see then he was destined to become extremely successful in the marketing/advertising field.
Paul and his colleagues played a vital role in the turnaround of Wrangler across Europe from a position of slow decline to growth. The thinking and creative treatment made Wrangler a strong challenger to Levi and for the first time in many years our brand became ‘cool’ again.
I’ve worked with Paul on several major international commercial assignments. He has that enviable ability of deliver clear and intelligent advice from complex business issues at a strategic and tactical level and has always delivered very high results. I have no hesitation to recommend him to any CEO who has business challenges in the brand marketing space.
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Monthly Archives: February 2012
According to the Advertising Association 2011 ad expenditure in the UK will be circa £16 billion.
So a client spending £1.6m in 2011 will account for 0.01% of all advertising. Makes you think harder about what is and isn’t effective, remembered, acted upon.
My guess is the spread of spend [...]
Talking to someone tuned in to the wider world of advertising the other day provoked a very interesting question. The discussion focused on who were the hot people creatively in London at the moment and the person I was with couldn’t name a person but could name an agency. For [...]
Who ‘owns’ the answer systems we have to navigate through when we call a company? Given customer service is a major factor in the perception and reputation of brands we use and relate to it would be understandable if the CMO was in charge but I suspect this isn’t the [...]
I’ve just been putting to bed two separate presentations over the last week or so and found myself returning to a well worn quote from George Bernard Shaw:
“Reasonable men attempt to adapt themselves to the world,
Unreasonable men attempt to adapt the world to themselves,
Progress is in the [...]