Monthly Archives: April 2012

Beam me up Scotty


In the early series of Star Trek there was always that moment when Captain Kirk said “Beam me up Scotty” via his hand held device. I wonder if the props man on the set thought to develop his bit of science fiction in to a working model? I bet he   [...]

Is Tesco a fading star?


Here in the UK one of the biggest advertising accounts is up for grabs worth £100m+ annually – Tesco.

For readers outside the UK some very brief context. The global financial problems have hit the high street with a number of retailers experiencing big challenges. We have seen a number   [...]

Unreasonable Behaviour


During my teenage years my Mum had hung a piece of  homespun philosophy in our hallway. It said “I complained because I had no shoes until I saw a man who had no feet” Anon. I saw it every time I arrived home and even if I didn’t read it   [...]

When is an insight an observation?


I was sitting in a meeting the other day with an advertising agency in London and one of the agency team said they had a really good ‘insight’. After further discussion it seemed to me it was more of an observation rather than a flash of inspiration.

It got me   [...]