There isn’t a scenario Paul hasn’t faced in starting and developing a world-beating creative agency. He’s been a great support to us. His clarity and incisiveness is what we value most.
Paul and I obtained our MA degrees in Marketing at Lancaster University back in the ‘70’s. The Lancaster program was intense and leading edge, with two years of post-grad work crammed in to one. Paul quickly grasped the intricacies of marketing and consumer behaviour and I could see then he was destined to become extremely successful in the marketing/advertising field.
Paul and his colleagues played a vital role in the turnaround of Wrangler across Europe from a position of slow decline to growth. The thinking and creative treatment made Wrangler a strong challenger to Levi and for the first time in many years our brand became ‘cool’ again.
I’ve worked with Paul on several major international commercial assignments. He has that enviable ability of deliver clear and intelligent advice from complex business issues at a strategic and tactical level and has always delivered very high results. I have no hesitation to recommend him to any CEO who has business challenges in the brand marketing space.
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Monthly Archives: April 2012
In the early series of Star Trek there was always that moment when Captain Kirk said “Beam me up Scotty” via his hand held device. I wonder if the props man on the set thought to develop his bit of science fiction in to a working model? I bet he [...]
Here in the UK one of the biggest advertising accounts is up for grabs worth £100m+ annually – Tesco.
For readers outside the UK some very brief context. The global financial problems have hit the high street with a number of retailers experiencing big challenges. We have seen a number [...]
During my teenage years my Mum had hung a piece of homespun philosophy in our hallway. It said “I complained because I had no shoes until I saw a man who had no feet” Anon. I saw it every time I arrived home and even if I didn’t read it [...]
I was sitting in a meeting the other day with an advertising agency in London and one of the agency team said they had a really good ‘insight’. After further discussion it seemed to me it was more of an observation rather than a flash of inspiration.
It got me [...]