Paul has spent many years at the forefront of brand marketing and advertising.
Paul was a founder of Simons Palmer Denton Clemmow & Johnson, an advertising agency that became one of the leading creative businesses in the UK during the 90’s. Campaign magazine kindly said “Simons Palmer has an enviable blend of creative excellence and business brains.”Paul is from the school of brand management and passionately believes it should be a pre-occupation of the leader of any business.
Reputation management is crucial and it revolves around the values of the brand as perceived by stakeholders, opinion formers, staff and customers. Brand values either enhance or detract from the performance of a business thereby affecting tangible, important issues such as share price.
Paul’s belief is getting a business ‘joined-up’ at the top can have a dramatic effect on revenue and profitability.
Paul spends more and more of his time working closely with senior management on projects designed to provide clarity for the future direction of a business. As he says ‘The tools are a compass, map, signposts, timelines and goals. The fairy dust is that insight which opens up new territory for a brand to expand and develop; perhaps a rallying call that unites everyone behind a new and exciting cause.’
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Monthly Archives: May 2012
It is clear the Facebook IPO is going to get more and more messy. It has come to light that Mark Zuckerberg unloaded 30.2 million shares on day one and banked $720 million. By the end of trading 3 days … […]
It looks like Facebook has pulled a PR rabbit out of the hat in double quick time with a little help from my friends as the Beatles sang. In a previous opinion piece on the Facebook IPO saga I commented on … […]
Last night we went to the Jazz Cafe in Camden to see a bunch of musicians who have been around since the ’60’s. Rod Argent on keyboards (Hold your head up, God gave you rock&roll) was outstanding and full of … […]
According to the business press Wall Street is full of recriminations over the Facebook IPO. Morgan Stanley, the lead underwriter, allegedly ignored downward revisions of forecasts from its own analysts during the roadshow pre-IPO. The top securities regulator in Massachusetts … […]