There isn’t a scenario Paul hasn’t faced in starting and developing a world-beating creative agency. He’s been a great support to us. His clarity and incisiveness is what we value most.
Paul and I obtained our MA degrees in Marketing at Lancaster University back in the ‘70’s. The Lancaster program was intense and leading edge, with two years of post-grad work crammed in to one. Paul quickly grasped the intricacies of marketing and consumer behaviour and I could see then he was destined to become extremely successful in the marketing/advertising field.
Paul and his colleagues played a vital role in the turnaround of Wrangler across Europe from a position of slow decline to growth. The thinking and creative treatment made Wrangler a strong challenger to Levi and for the first time in many years our brand became ‘cool’ again.
I’ve worked with Paul on several major international commercial assignments. He has that enviable ability of deliver clear and intelligent advice from complex business issues at a strategic and tactical level and has always delivered very high results. I have no hesitation to recommend him to any CEO who has business challenges in the brand marketing space.
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Monthly Archives: May 2012
It is clear the Facebook IPO is going to get more and more messy.
It has come to light that Mark Zuckerberg unloaded 30.2 million shares on day one and banked $720 million. By the end of trading 3 days later the stock had slumped as we all know saving [...]
It looks like Facebook has pulled a PR rabbit out of the hat in double quick time with a little help from my friends as the Beatles sang. In a previous opinion piece on the Facebook IPO saga I commented on what I see as poor communication from FB which [...]
Last night we went to the Jazz Cafe in Camden to see a bunch of musicians who have been around since the ’60′s. Rod Argent on keyboards (Hold your head up, God gave you rock&roll) was outstanding and full of energy. Back at home I checked him out on-line and [...]
According to the business press Wall Street is full of recriminations over the Facebook IPO. Morgan Stanley, the lead underwriter, allegedly ignored downward revisions of forecasts from its own analysts during the roadshow pre-IPO. The top securities regulator in Massachusetts has issued a subpoenia to Morgan Stanley as part of [...]
For anyone not understanding the kings clothes reference it comes from a children’s story about a king riding naked on his horse; but all of his subjects were told he was wearing some special clothes hence they applauded his outfit even though they could see he was naked as the [...]