There isn’t a scenario Paul hasn’t faced in starting and developing a world-beating creative agency. He’s been a great support to us. His clarity and incisiveness is what we value most.
Paul and I obtained our MA degrees in Marketing at Lancaster University back in the ‘70’s. The Lancaster program was intense and leading edge, with two years of post-grad work crammed in to one. Paul quickly grasped the intricacies of marketing and consumer behaviour and I could see then he was destined to become extremely successful in the marketing/advertising field.
Paul and his colleagues played a vital role in the turnaround of Wrangler across Europe from a position of slow decline to growth. The thinking and creative treatment made Wrangler a strong challenger to Levi and for the first time in many years our brand became ‘cool’ again.
I’ve worked with Paul on several major international commercial assignments. He has that enviable ability of deliver clear and intelligent advice from complex business issues at a strategic and tactical level and has always delivered very high results. I have no hesitation to recommend him to any CEO who has business challenges in the brand marketing space.
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Monthly Archives: June 2012
This week The Times ran a front page story about tax evasion with a large picture of comedian Jimmy Carr. The story was concerned with his tax affairs in great detail. He has subsequently gone public with a statement confirming he has amended his tax regime.
Next day another front [...]
One of the most over-used expressions at the moment in the US is ‘reaching out’ as in ‘thank you for reaching out to us’. I guess it means making contact. It carries more perceived weight than ‘thank you for contacting us’ as it implies some kind of herculean effort to [...]
I think the pressure on Martin Sorrell to back down on his proposed salary increase is a disgrace; he may not be everyone’s favourite person but he didn’t enter a popularity competition. He took the Americans on at their game and won. Britain needs more people like him, and not [...]
I have commented several times about London being a different country to the rest of the UK for a variety of reasons. The main one is the illusion that the world is a happy, prosperous place due to the concentration of wealth in the capital.
However out and about at [...]