Monthly Archives: July 2012

Boris as PM

Andrew Gimson in the London Evening Standard (31/07/12) has written something I’ve been mulling over but not quite had the confidence to write about; he has suggested Boris Johnson is limbering up to become the future leader of the UK. His … […]

Tesco’s modern advertising model

The new model Tesco have gone for with their £110m advertising account has provoked a great deal of interest; not least due to it being made public which is new news. The combo of Wieden & Kennedy and TagWorldwide makes … […]

The CMO danger zone

The departure of Joel Ewanick as CMO of General Motors appears to be a sudden and unexpected move not helped by the comment from GM “… he failed the expectations that a company has of an employee.” Hmmm, not sure … […]

Boris is the winner of the branding of London’s bikes

On Saturday I witnessed one of those magnificent moments that seem so typically British. I found a spot on the route for the mens road race close to the finish at the bottom of Hyde Park. As the tail end … […]

Tesco’s de-coupling is the way forwards

When I saw the news Tesco had appointed Wieden & Kennedy to handle their £110m ad account my first reaction was ‘interesting and surprising decision’. The smart money would have been on Tesco hiring one of the big players and … […]