There isn’t a scenario Paul hasn’t faced in starting and developing a world-beating creative agency. He’s been a great support to us. His clarity and incisiveness is what we value most.
Paul and I obtained our MA degrees in Marketing at Lancaster University back in the ‘70’s. The Lancaster program was intense and leading edge, with two years of post-grad work crammed in to one. Paul quickly grasped the intricacies of marketing and consumer behaviour and I could see then he was destined to become extremely successful in the marketing/advertising field.
Paul and his colleagues played a vital role in the turnaround of Wrangler across Europe from a position of slow decline to growth. The thinking and creative treatment made Wrangler a strong challenger to Levi and for the first time in many years our brand became ‘cool’ again.
I’ve worked with Paul on several major international commercial assignments. He has that enviable ability of deliver clear and intelligent advice from complex business issues at a strategic and tactical level and has always delivered very high results. I have no hesitation to recommend him to any CEO who has business challenges in the brand marketing space.
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Monthly Archives: July 2012
Andrew Gimson in the London Evening Standard (31/07/12) has written something I’ve been mulling over but not quite had the confidence to write about; he has suggested Boris Johnson is limbering up to become the future leader of the UK. His observations are very insightful and persuasive.
What has gone [...]
The new model Tesco have gone for with their £110m advertising account has provoked a great deal of interest; not least due to it being made public which is new news.
The combo of Wieden & Kennedy and TagWorldwide makes enormous sense as it gives Tesco the two key roles [...]
The departure of Joel Ewanick as CMO of General Motors appears to be a sudden and unexpected move not helped by the comment from GM “… he failed the expectations that a company has of an employee.” Hmmm, not sure what that is code for.
I do not have the [...]
On Saturday I witnessed one of those magnificent moments that seem so typically British. I found a spot on the route for the mens road race close to the finish at the bottom of Hyde Park. As the tail end Charlies were coming around the corner in dribs and drabs [...]
When I saw the news Tesco had appointed Wieden & Kennedy to handle their £110m ad account my first reaction was ‘interesting and surprising decision’. The smart money would have been on Tesco hiring one of the big players and not an agency renowned for its outstanding creative output – [...]