Paul has spent many years at the forefront of brand marketing and advertising.
Paul was a founder of Simons Palmer Denton Clemmow & Johnson, an advertising agency that became one of the leading creative businesses in the UK during the 90’s. Campaign magazine kindly said “Simons Palmer has an enviable blend of creative excellence and business brains.”Paul is from the school of brand management and passionately believes it should be a pre-occupation of the leader of any business.
Reputation management is crucial and it revolves around the values of the brand as perceived by stakeholders, opinion formers, staff and customers. Brand values either enhance or detract from the performance of a business thereby affecting tangible, important issues such as share price.
Paul’s belief is getting a business ‘joined-up’ at the top can have a dramatic effect on revenue and profitability.
Paul spends more and more of his time working closely with senior management on projects designed to provide clarity for the future direction of a business. As he says ‘The tools are a compass, map, signposts, timelines and goals. The fairy dust is that insight which opens up new territory for a brand to expand and develop; perhaps a rallying call that unites everyone behind a new and exciting cause.’
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Monthly Archives: July 2012
Andrew Gimson in the London Evening Standard (31/07/12) has written something I’ve been mulling over but not quite had the confidence to write about; he has suggested Boris Johnson is limbering up to become the future leader of the UK. His … […]
The new model Tesco have gone for with their £110m advertising account has provoked a great deal of interest; not least due to it being made public which is new news. The combo of Wieden & Kennedy and TagWorldwide makes … […]
The departure of Joel Ewanick as CMO of General Motors appears to be a sudden and unexpected move not helped by the comment from GM “… he failed the expectations that a company has of an employee.” Hmmm, not sure … […]
On Saturday I witnessed one of those magnificent moments that seem so typically British. I found a spot on the route for the mens road race close to the finish at the bottom of Hyde Park. As the tail end … […]