There isn’t a scenario Paul hasn’t faced in starting and developing a world-beating creative agency. He’s been a great support to us. His clarity and incisiveness is what we value most.
Paul and I obtained our MA degrees in Marketing at Lancaster University back in the ‘70’s. The Lancaster program was intense and leading edge, with two years of post-grad work crammed in to one. Paul quickly grasped the intricacies of marketing and consumer behaviour and I could see then he was destined to become extremely successful in the marketing/advertising field.
Paul and his colleagues played a vital role in the turnaround of Wrangler across Europe from a position of slow decline to growth. The thinking and creative treatment made Wrangler a strong challenger to Levi and for the first time in many years our brand became ‘cool’ again.
I’ve worked with Paul on several major international commercial assignments. He has that enviable ability of deliver clear and intelligent advice from complex business issues at a strategic and tactical level and has always delivered very high results. I have no hesitation to recommend him to any CEO who has business challenges in the brand marketing space.
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Monthly Archives: August 2012
My previous response to the TBWA news regarding the appointment of Peter Souter as the new Chairman and ECD of the London office has provoked a reaction, in particular one from Neil Christie, the CEO of W&K London. Neil was one of the management team at the time of the [...]
The news that Peter Souter has been appointed to the top slot at TBWA London opens up a lesson in agency management worthy of a case study on what not to do. Not about Peter, by the way, nice bloke and I wish him every success.
The real story is [...]
In May this year I made an amateur estimate of Facebook’s valuation at the time of the IPO and ended up with a number that looked crazy; my maths told me the stock price should be more like $7 rather than $40. It has now dropped sub $20 and falling [...]
The news about Tesco’s appointment of Wieden & Kennedy along with TagWorldwide seems to have opened a window to a quiet revolution taking place behind the scenes in adland.
The buzz phrase is ‘de-coupling’, sounds a bit suspect depending on where your mind goes when you hear the phrase. It [...]