There isn’t a scenario Paul hasn’t faced in starting and developing a world-beating creative agency. He’s been a great support to us. His clarity and incisiveness is what we value most.
Paul and I obtained our MA degrees in Marketing at Lancaster University back in the ‘70’s. The Lancaster program was intense and leading edge, with two years of post-grad work crammed in to one. Paul quickly grasped the intricacies of marketing and consumer behaviour and I could see then he was destined to become extremely successful in the marketing/advertising field.
Paul and his colleagues played a vital role in the turnaround of Wrangler across Europe from a position of slow decline to growth. The thinking and creative treatment made Wrangler a strong challenger to Levi and for the first time in many years our brand became ‘cool’ again.
I’ve worked with Paul on several major international commercial assignments. He has that enviable ability of deliver clear and intelligent advice from complex business issues at a strategic and tactical level and has always delivered very high results. I have no hesitation to recommend him to any CEO who has business challenges in the brand marketing space.
PAUL’S BOOK- OUT NOW!Everything you need to know about starting your
own creative business
Mobile : +44 (0) 7831 820399
Email : firstname.lastname@example.org
Monthly Archives: September 2012
I’ve just seen the US television work for the Galaxy S 111. Awesome.
How do you combine in one 90 second spot product comparisons, make the competitors customers look like idiots, take the piss out of American culture and leave the viewer with ‘there isn’t an option other than to [...]
As they say travel broadens the mind and I certainly benefited from this mind developing effect after a trip that included a few days in Milan.
The broadening of the mind was nothing to do with the magnificent buildings or the amazing food, it was the people. I realised Milan [...]
The new John Lewis TV spot has managed to get a great deal of coverage over the last few days; this advertising is beginning to become an ‘event’ and no doubt the Christmas spot will be eagerly anticipated. It’s a tough path to tread for any agency as the inevitable [...]