Monthly Archives: October 2012

The ever changing world of advertising

Despite the advertising industry being a very creative one it is also a conservative one. The cause is the role ad agencies play, a service provider to clients hence they tend to be behind the curve on developments within the client community who in turn tend to behind the curve   [...]

Facebook’s tentative step in marketing the brand

In an earlier comment on Facebook I suggested they should think about getting on the front foot and consider proper marketing for the brand.

Now we have their first attempt via Wieden & Kennedy of Nike fame, a very fine advertising agency.

I’ve been trying to figure out who the   [...]

Waitrose just committed the worst customer gaff

Last week we ordered two cases of wine from Waitrose with the offer of a 5% discount.

They arrived but it was the wrong wine so a call was made to Waitrose over the weekend. That’s when things began to unravel. First off the person on the phone said the   [...]