There isn’t a scenario Paul hasn’t faced in starting and developing a world-beating creative agency. He’s been a great support to us. His clarity and incisiveness is what we value most.
Paul and I obtained our MA degrees in Marketing at Lancaster University back in the ‘70’s. The Lancaster program was intense and leading edge, with two years of post-grad work crammed in to one. Paul quickly grasped the intricacies of marketing and consumer behaviour and I could see then he was destined to become extremely successful in the marketing/advertising field.
Paul and his colleagues played a vital role in the turnaround of Wrangler across Europe from a position of slow decline to growth. The thinking and creative treatment made Wrangler a strong challenger to Levi and for the first time in many years our brand became ‘cool’ again.
I’ve worked with Paul on several major international commercial assignments. He has that enviable ability of deliver clear and intelligent advice from complex business issues at a strategic and tactical level and has always delivered very high results. I have no hesitation to recommend him to any CEO who has business challenges in the brand marketing space.
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Monthly Archives: October 2012
Despite the advertising industry being a very creative one it is also a conservative one. The cause is the role ad agencies play, a service provider to clients hence they tend to be behind the curve on developments within the client community who in turn tend to behind the curve [...]
In an earlier comment on Facebook I suggested they should think about getting on the front foot and consider proper marketing for the brand.
Now we have their first attempt via Wieden & Kennedy of Nike fame, a very fine advertising agency.
I’ve been trying to figure out who the [...]
Last week we ordered two cases of wine from Waitrose with the offer of a 5% discount.
They arrived but it was the wrong wine so a call was made to Waitrose over the weekend. That’s when things began to unravel. First off the person on the phone said the [...]