Monthly Archives: October 2012

The ever changing world of advertising


Despite the advertising industry being a very creative one it is also a conservative one. The cause is the role ad agencies play, a service provider to clients hence they tend to be behind the curve on developments within the … […]

Facebook’s tentative step in marketing the brand


In an earlier comment on Facebook I suggested they should think about getting on the front foot and consider proper marketing for the brand. Now we have their first attempt via Wieden & Kennedy of Nike fame, a very fine … […]

Waitrose just committed the worst customer gaff


Last week we ordered two cases of wine from Waitrose with the offer of a 5% discount. They arrived but it was the wrong wine so a call was made to Waitrose over the weekend. That’s when things began to unravel. … […]