There isn’t a scenario Paul hasn’t faced in starting and developing a world-beating creative agency. He’s been a great support to us. His clarity and incisiveness is what we value most.
Paul and I obtained our MA degrees in Marketing at Lancaster University back in the ‘70’s. The Lancaster program was intense and leading edge, with two years of post-grad work crammed in to one. Paul quickly grasped the intricacies of marketing and consumer behaviour and I could see then he was destined to become extremely successful in the marketing/advertising field.
Paul and his colleagues played a vital role in the turnaround of Wrangler across Europe from a position of slow decline to growth. The thinking and creative treatment made Wrangler a strong challenger to Levi and for the first time in many years our brand became ‘cool’ again.
I’ve worked with Paul on several major international commercial assignments. He has that enviable ability of deliver clear and intelligent advice from complex business issues at a strategic and tactical level and has always delivered very high results. I have no hesitation to recommend him to any CEO who has business challenges in the brand marketing space.
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Monthly Archives: January 2013
Lord Leverhulme is credited with saying “Half the money I spend on advertising is wasted, the trouble is I don’t know which half”. (I think he nicked it from John Wanamaker, a US store merchant, nickname ‘Wanamakerlotofmoney’.) Applied to car advertising I would venture it is more like 70/30.
I was glancing through a few year end results and spotted WH Smith, a retailer I have a grudge with. The bottom line is sales down, margins up. Sounds like a miracle in retail at the moment. So how do they manage to pull off this elusive trick? I avoid [...]
With all of the worrying news on the retail scene it makes me wonder to what extent management of these companies genuinely listen to what the great unwashed actually think. I fully understand the energy needed to turnaround a business – I’ve lived through a few – but it is [...]
Steve Ridgway leaves the airline after 27 years, just two years less than the first flight to New York in June 1984. I had the pleasure of working with Steve briefly when we produced the first advertising campaign for Upper Class back in the ‘90’s when the mountain to climb [...]
The news was predictable albeit the detail not so easy. Would Tesco pull back share, would M&S turn the corner, would HMV survive? Then Jessop goes bump in the night before we’ve taken down our Christmas decorations. How come John Lewis cleaned up and posted record sales? Lots of confusing [...]