There isn’t a scenario Paul hasn’t faced in starting and developing a world-beating creative agency. He’s been a great support to us. His clarity and incisiveness is what we value most.
Paul and I obtained our MA degrees in Marketing at Lancaster University back in the ‘70’s. The Lancaster program was intense and leading edge, with two years of post-grad work crammed in to one. Paul quickly grasped the intricacies of marketing and consumer behaviour and I could see then he was destined to become extremely successful in the marketing/advertising field.
Paul and his colleagues played a vital role in the turnaround of Wrangler across Europe from a position of slow decline to growth. The thinking and creative treatment made Wrangler a strong challenger to Levi and for the first time in many years our brand became ‘cool’ again.
I’ve worked with Paul on several major international commercial assignments. He has that enviable ability of deliver clear and intelligent advice from complex business issues at a strategic and tactical level and has always delivered very high results. I have no hesitation to recommend him to any CEO who has business challenges in the brand marketing space.
PAUL’S BOOK- OUT NOW!Everything you need to know about starting your
own creative business
Mobile : +44 (0) 7831 820399
Email : email@example.com
Monthly Archives: February 2013
There must be times when a client is sitting in their ad agency meeting room having just seen creative proposals, wondering what to say next. This must have been the position the team from BetVictor were in at VCCP when they saw the suggested idea for their brand – Paul [...]
Recently I’ve self diagnosed Jones’ Syndrome, as in ‘keeping up with the’. It’s based on my anxiety of becoming an old fart due to my broad lack of interest in the finer detail of the digital world. I’ve heard myself saying ‘cool’ to anything whether it is good, bad or [...]
Seems like an issue a lot of people confront today is monetising experience and expertise. If we have a heart problem and need surgery our instinct is to opt for the best man in the land and pay him whatever he asks for. Not so in the wider advertising world. [...]
Trust seems like a growing issue for brand owners. The latest scandal has been the horsemeat saga in burgers. Tesco acted instantly with full page ads in the national press apologising followed up by a further full page ad informing the public what they have discovered and what they are [...]
Talking to people in the advertising world there seems to be a feeling that start-ups face an uphill struggle far greater than the past.
There is a conspiracy of factors that make the jump to independence a bigger gamble than say ten years ago; recession, mega-groups, fragmentation, procurement, finance, etc. [...]