There isn’t a scenario Paul hasn’t faced in starting and developing a world-beating creative agency. He’s been a great support to us. His clarity and incisiveness is what we value most.
Paul and I obtained our MA degrees in Marketing at Lancaster University back in the ‘70’s. The Lancaster program was intense and leading edge, with two years of post-grad work crammed in to one. Paul quickly grasped the intricacies of marketing and consumer behaviour and I could see then he was destined to become extremely successful in the marketing/advertising field.
Paul and his colleagues played a vital role in the turnaround of Wrangler across Europe from a position of slow decline to growth. The thinking and creative treatment made Wrangler a strong challenger to Levi and for the first time in many years our brand became ‘cool’ again.
I’ve worked with Paul on several major international commercial assignments. He has that enviable ability of deliver clear and intelligent advice from complex business issues at a strategic and tactical level and has always delivered very high results. I have no hesitation to recommend him to any CEO who has business challenges in the brand marketing space.
PAUL’S BOOK- OUT NOW!Everything you need to know about starting your
own creative business
Mobile : +44 (0) 7831 820399
Email : firstname.lastname@example.org
Monthly Archives: June 2013
We all get accustomed to the power certain brands can have on society, such as the queues snaking around Apple stores when a new product is about to go on sale.
However I have found a new and unexpected ripple effect of a brand in to a completely unrelated category; [...]
A D&AD (Design & Art Direction) member recently posted a blog about the challenges facing older people in the whacky world of advertising, in particular once 50 comes and goes. The comments have been broadly interesting, some just plain grumpy old men (no women) complaining about the state of the [...]
Sir Martin Sorrell stirred up some controversy in adland recently by suggesting media has become the lead discipline over creativity (and by implication account management). It seems to me a number of arguments on both sides of the debate are confused, maybe missing the key drivers at play when campaigns [...]