Monthly Archives: June 2013

Waitrose adds value to property prices.


We all get accustomed to the power certain brands can have on society, such as the queues snaking around Apple stores when a new product is about to go on sale.

However I have found a new and unexpected ripple effect of a brand in to a completely unrelated category;   [...]

Come the revolution


A D&AD (Design & Art Direction) member recently posted a blog about the challenges facing older people in the whacky world of advertising, in particular once 50 comes and goes. The comments have been broadly interesting, some just plain grumpy old men (no women) complaining about the state of the   [...]

The creeping influence of media planning over creative ideas


Sir Martin Sorrell stirred up some controversy in adland recently by suggesting media has become the lead discipline over creativity (and by implication account management). It seems to me a number of arguments on both sides of the debate are confused, maybe missing the key drivers at play when campaigns   [...]