There isn’t a scenario Paul hasn’t faced in starting and developing a world-beating creative agency. He’s been a great support to us. His clarity and incisiveness is what we value most.
Paul and I obtained our MA degrees in Marketing at Lancaster University back in the ‘70’s. The Lancaster program was intense and leading edge, with two years of post-grad work crammed in to one. Paul quickly grasped the intricacies of marketing and consumer behaviour and I could see then he was destined to become extremely successful in the marketing/advertising field.
Paul and his colleagues played a vital role in the turnaround of Wrangler across Europe from a position of slow decline to growth. The thinking and creative treatment made Wrangler a strong challenger to Levi and for the first time in many years our brand became ‘cool’ again.
I’ve worked with Paul on several major international commercial assignments. He has that enviable ability of deliver clear and intelligent advice from complex business issues at a strategic and tactical level and has always delivered very high results. I have no hesitation to recommend him to any CEO who has business challenges in the brand marketing space.
PAUL’S BOOK- OUT NOW!Everything you need to know about starting your
own creative business
Mobile : +44 (0) 7831 820399
Email : firstname.lastname@example.org
Monthly Archives: August 2013
Over the last year or so I’ve compared the advertising output of M&S and John Lewis several times; last Christmas I gave a thumbs down for M&S and thumbs up for John Lewis. Neither was an opinion of the quality of the work, both very good, but more to do [...]
I’ve read a fair amount of comment in recent weeks about the lack of creative flourish in a lot of work being transmitted to the world. The argument seems to point to the mega groups being accused of dumbing down creative output, making the wider world of advertising less imaginative [...]
Over the last week there has been a frenzy of speculation about the proposed merger between Omnicom and Publicis. It probably goes without saying – but I will – both Mr. Wren and M. Levy will have discussed in great detail the implications of this gigantic move, and much of [...]