Monthly Archives: November 2013

M&S bet on a bumper Christmas


The heavy artillery of the Christmas advertising barrage formally began over the last few days with both M&S and John Lewis launching their offensives. Both have had wide media coverage, and both sets of senior management being interviewed by various media channels.

The Sunday Times provided insights on both companies   [...]

Jaguar could do with a Grrrr


The article written by Simon Francis on the car market in www.moreaboutadvertising.com is very interesting and provides insight in to the big challenge of how we buy our cars; a challenge for the manufacturers and dealers.

Some years ago I was asked to write an article for Campaign magazine about   [...]