There isn’t a scenario Paul hasn’t faced in starting and developing a world-beating creative agency. He’s been a great support to us. His clarity and incisiveness is what we value most.
Paul and I obtained our MA degrees in Marketing at Lancaster University back in the ‘70’s. The Lancaster program was intense and leading edge, with two years of post-grad work crammed in to one. Paul quickly grasped the intricacies of marketing and consumer behaviour and I could see then he was destined to become extremely successful in the marketing/advertising field.
Paul and his colleagues played a vital role in the turnaround of Wrangler across Europe from a position of slow decline to growth. The thinking and creative treatment made Wrangler a strong challenger to Levi and for the first time in many years our brand became ‘cool’ again.
I’ve worked with Paul on several major international commercial assignments. He has that enviable ability of deliver clear and intelligent advice from complex business issues at a strategic and tactical level and has always delivered very high results. I have no hesitation to recommend him to any CEO who has business challenges in the brand marketing space.
PAUL’S BOOK- OUT NOW!Everything you need to know about starting your
own creative business
Mobile : +44 (0) 7831 820399
Email : firstname.lastname@example.org
Monthly Archives: December 2013
Advertising person of the year
This was the easiest for me as David Droga deserves to be voted most influential person on the planet at the moment for the performance of Droga5 in 2013. In just seven years in New York his agency has gone from zero to hero. I [...]
Agencies are always unsettled when a new marketing director arrives at one of their clients. The wisdom handed down over the years is a new marketing director will attack the easy things to change to make a mark quickly such as a logo alteration, packaging design and of course the [...]
I’ve just seen some political madness from a group of Labour MP’s who have called for an end to ads for ‘boys toys’ and ‘girls toys’, claiming that they limit the prospects of girls later in life. Not boys, just girls. That’ll be because this is proposed by a woman, [...]
I’ve read quite a few funny articles about the Christmas barrage coming at us from all directions. The most common grump is the start time of the advertising; it began in earnest during November. I understand retailers who sell goods with long lead times such as beds and sofa’s but [...]