There isn’t a scenario Paul hasn’t faced in starting and developing a world-beating creative agency. He’s been a great support to us. His clarity and incisiveness is what we value most.
Paul and I obtained our MA degrees in Marketing at Lancaster University back in the ‘70’s. The Lancaster program was intense and leading edge, with two years of post-grad work crammed in to one. Paul quickly grasped the intricacies of marketing and consumer behaviour and I could see then he was destined to become extremely successful in the marketing/advertising field.
Paul and his colleagues played a vital role in the turnaround of Wrangler across Europe from a position of slow decline to growth. The thinking and creative treatment made Wrangler a strong challenger to Levi and for the first time in many years our brand became ‘cool’ again.
I’ve worked with Paul on several major international commercial assignments. He has that enviable ability of deliver clear and intelligent advice from complex business issues at a strategic and tactical level and has always delivered very high results. I have no hesitation to recommend him to any CEO who has business challenges in the brand marketing space.
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Monthly Archives: January 2014
As we approach February 2014 we can look forward to a big birthday party at Facebook as they celebrate their 10th birthday.
What an amazing journey since February 2004, going from zero to one billion users around the world. Social media has become the preoccupation of advertisers, media agencies and [...]
In The Sunday Times (26/01/14) there was a pull-out section in association with Debrett’s. It listed Britain’s 500 most influential people in the UK today. One of the categories listed was advertising.
The introduction said “Debrett’s…. has carried out exhaustive research among the most significant individuals and institutions in [...]
Exactly one year ago I wrote a piece about how WH Smith rips off travellers with their monopoly in airports, train stations and motorway service stations. It provoked quite a lot of comment with complaints about their aggressive pricing.
However if you were an investor a year ago you would [...]
My prediction for 2014 in the world of advertising is we will see a few start-ups shake up the UK industry. It’s a long time overdue.
The climate is heading towards the perfect conditions for new, shiny and interesting agencies to open their doors for several reasons. The chances of [...]
Oscar Wilde is alleged to have said “There is only one thing worse than being talked about and that’s not being talked about”. This would appear to be very true in the case of Nigella Lawson.
Prior to the incident outside Scott’s restaurant with her then husband, Charles Saatchi, Nigella’s [...]