Paul has spent many years at the forefront of brand marketing and advertising.
Paul was a founder of Simons Palmer Denton Clemmow & Johnson, an advertising agency that became one of the leading creative businesses in the UK during the 90’s. Campaign magazine kindly said “Simons Palmer has an enviable blend of creative excellence and business brains.”Paul is from the school of brand management and passionately believes it should be a pre-occupation of the leader of any business.
Reputation management is crucial and it revolves around the values of the brand as perceived by stakeholders, opinion formers, staff and customers. Brand values either enhance or detract from the performance of a business thereby affecting tangible, important issues such as share price.
Paul’s belief is getting a business ‘joined-up’ at the top can have a dramatic effect on revenue and profitability.
Paul spends more and more of his time working closely with senior management on projects designed to provide clarity for the future direction of a business. As he says ‘The tools are a compass, map, signposts, timelines and goals. The fairy dust is that insight which opens up new territory for a brand to expand and develop; perhaps a rallying call that unites everyone behind a new and exciting cause.’
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Monthly Archives: January 2014
As we approach February 2014 we can look forward to a big birthday party at Facebook as they celebrate their 10th birthday. What an amazing journey since February 2004, going from zero to one billion users around the world. Social … […]
In The Sunday Times (26/01/14) there was a pull-out section in association with Debrett’s. It listed Britain’s 500 most influential people in the UK today. One of the categories listed was advertising. The introduction said “Debrett’s…. has carried out exhaustive research among … […]
Exactly one year ago I wrote a piece about how WH Smith rips off travellers with their monopoly in airports, train stations and motorway service stations. It provoked quite a lot of comment with complaints about their aggressive pricing. However … […]
My prediction for 2014 in the world of advertising is we will see a few start-ups shake up the UK industry. It’s a long time overdue. The climate is heading towards the perfect conditions for new, shiny and interesting agencies … […]
Oscar Wilde is alleged to have said “There is only one thing worse than being talked about and that’s not being talked about”. This would appear to be very true in the case of Nigella Lawson. Prior to the incident … […]