Paul has spent many years at the forefront of brand marketing and advertising.
Paul was a founder of Simons Palmer Denton Clemmow & Johnson, an advertising agency that became one of the leading creative businesses in the UK during the 90’s. Campaign magazine kindly said “Simons Palmer has an enviable blend of creative excellence and business brains.”Paul is from the school of brand management and passionately believes it should be a pre-occupation of the leader of any business.
Reputation management is crucial and it revolves around the values of the brand as perceived by stakeholders, opinion formers, staff and customers. Brand values either enhance or detract from the performance of a business thereby affecting tangible, important issues such as share price.
Paul’s belief is getting a business ‘joined-up’ at the top can have a dramatic effect on revenue and profitability.
Paul spends more and more of his time working closely with senior management on projects designed to provide clarity for the future direction of a business. As he says ‘The tools are a compass, map, signposts, timelines and goals. The fairy dust is that insight which opens up new territory for a brand to expand and develop; perhaps a rallying call that unites everyone behind a new and exciting cause.’
PAUL’S BOOK- OUT NOW!Everything you need to know about starting your
own creative business
Mobile : +44 (0) 7831 820399
Email : firstname.lastname@example.org
PAUL’S BOOK- OUT NOW!
Monthly Archives: November 2010
A related topic to an earlier post – More is Less. How often do you not own up to a new piece of jargon? I must admit I hate it with a passion of mega proportions. I was in a … […]
The planned short book I’m struggling to finish is the result of numerous people suggesting I write down the advice I have been asked for over recent years. The working title is ‘Day 1 to day 2555’ or seven years … […]
I’ve lived through two experiences over the last 12 months where delays by management to act has led to bigger problems and in one case a terminal situation. Out of respect for the people concerned I won’t divulge the names … […]
I was asked to comment on a set of work for a globally famous institution as a favour for someone (no names but a true and accurate account); the reason was the person concerned couldn’t judge the agency’s proposals. I … […]