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About Paul
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Paul has spent many years at the forefront of brand marketing and advertising.
Paul was a founder of Simons Palmer Denton Clemmow & Johnson, an advertising agency that became one of the leading creative businesses in the UK during the 90’s. Campaign magazine kindly said “Simons Palmer has an enviable blend of creative excellence and business brains.”
Paul is from the school of brand management and passionately believes it should be a pre-occupation of the leader of any business.Reputation management is crucial and it revolves around the values of the brand as perceived by stakeholders, opinion formers, staff and customers. Brand values either enhance or detract from the performance of a business thereby affecting tangible, important issues such as share price.
Paul’s belief is getting a business ‘joined-up’ at the top can have a dramatic effect on revenue and profitability.
Paul spends more and more of his time working closely with senior management on projects designed to provide clarity for the future direction of a business. As he says ‘The tools are a compass, map, signposts, timelines and goals. The fairy dust is that insight which opens up new territory for a brand to expand and develop; perhaps a rallying call that unites everyone behind a new and exciting cause.’
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Mobile : +44 (0) 7831 820399
Email : paul.simons@live.co.uk
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Monthly Archives: February 2012
Money talks or does it?
According to the Advertising Association 2011 ad expenditure in the UK will be circa £16 billion. So a client spending £1.6m in 2011 will account for 0.01% of all advertising. Makes you think harder about what is and isn’t effective, … […]
What's in a name?
Talking to someone tuned in to the wider world of advertising the other day provoked a very interesting question. The discussion focused on who were the hot people creatively in London at the moment and the person I was with … […]
Do call centres define brands?
Who ‘owns’ the answer systems we have to navigate through when we call a company? Given customer service is a major factor in the perception and reputation of brands we use and relate to it would be understandable if the CMO … […]
Bold moves in bad times
I’ve just been putting to bed two separate presentations over the last week or so and found myself returning to a well worn quote from George Bernard Shaw: “Reasonable men attempt to adapt themselves to the world, Unreasonable men attempt … […]