Paul has spent many years at the forefront of brand marketing and advertising.
Paul was a founder of Simons Palmer Denton Clemmow & Johnson, an advertising agency that became one of the leading creative businesses in the UK during the 90’s. Campaign magazine kindly said “Simons Palmer has an enviable blend of creative excellence and business brains.”Paul is from the school of brand management and passionately believes it should be a pre-occupation of the leader of any business.
Reputation management is crucial and it revolves around the values of the brand as perceived by stakeholders, opinion formers, staff and customers. Brand values either enhance or detract from the performance of a business thereby affecting tangible, important issues such as share price.
Paul’s belief is getting a business ‘joined-up’ at the top can have a dramatic effect on revenue and profitability.
Paul spends more and more of his time working closely with senior management on projects designed to provide clarity for the future direction of a business. As he says ‘The tools are a compass, map, signposts, timelines and goals. The fairy dust is that insight which opens up new territory for a brand to expand and develop; perhaps a rallying call that unites everyone behind a new and exciting cause.’
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Monthly Archives: December 2013
Advertising person of the year This was the easiest for me as David Droga deserves to be voted most influential person on the planet at the moment for the performance of Droga5 in 2013. In just seven years in New … […]
Agencies are always unsettled when a new marketing director arrives at one of their clients. The wisdom handed down over the years is a new marketing director will attack the easy things to change to make a mark quickly such as … […]
I’ve just seen some political madness from a group of Labour MP’s who have called for an end to ads for ‘boys toys’ and ‘girls toys’, claiming that they limit the prospects of girls later in life. Not boys, just … […]